Thursday, April 2, 2020

The Beauty Trends That Will Shape 2020

If 2019 makeup looks were all about experimentation, then 2020 is the year of embracing the drama and acting casual about it. Long gone are the days when sticking rhinestones on your face were solely for Coachella or neon liner was an unapproachable and scary thing. Now is the time to buy a multicolored palette or try out that technique you saw on Instagram (it will look good - we promise) and throw caution to the proverbial wind. But “doing your own thing,” and “expressing yourself,” is easier said than done, which is why we’ve tapped makeup artists Jaleesa Jaikran and Kasey Spickard to guide you through the makeup trends you’ll see all year long.




Ushered in by skin-first brands like Glossier and glow-obsessed makeup artists like Nam Vo, dewy and luminous skin has become a trend of its own. “Hydrated, nourished, and radiant without looking metallic is in,” says Spickard, who loves creating a flawless, hydrated base. This will manifest in products too, he continued, predicting that multipurpose balms for face and body will be everywhere. His current favorite is ANFISA Lilou Skin Regenerating Balm, which he uses to create a natural, dewy look.




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